Latest Posts

  1. Video Marketing

    Leave a Comment

     

    2015 was called the year of video marketing according to Forbes, but actually the years 2016 to 2017 may see even more companies integrate videos on their websites. Syndacast finds that 74 percent of all Internet traffic in 2017 will be video. Studies show that using the word “video” in the subject line of an email will prompt 19% more recipient to open them, 65% more to visit your website, and 26% less subscribers to leave. Twitter says that videos and photos get the most retweets. Videos impact because they entertain, have viral potential, demand little of the brain, and can be used for educating, too. The Animoto research blog says that 58% of customers tend to trust companies that feature clips.

     

    Read More Here 

  2. Marketers plan to spend more on video in 2017

    Leave a Comment
    • Animoto’s Social Video Forecast 2016 has found that 84% of marketers and 55% of small and medium-size business (SMB) owners used video for their marketing in the last year, as reported by Media Post.

    • 63% of marketers and SMB owners say they plan to invest more in video in 2017, according to the report.

    • 60% of marketers said video marketing is a “must-have,” with about 77% of marketers and SMB owners saying it had a direct positive impact on their business.

    http://www.marketingdive.com/news/study-63-of-marketers-plan-to-spend-more-on-video-in-2017/422596/