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  1. Highlights: 2015 B2B Video Content Marketing Survey

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    The respondents to the survey are all either actively involved in B2B video marketing or are involved in the decision-making process in regards to budgets and resources. The survey was carried out in Q3 2015, and via the results we were able to establish the following:

    • 96% of B2B respondents are engaged in video content marketing
    • 73% confirm that video has positively impacted marketing results
    • 41% of those surveyed plan to increase spending on video marketing
    • 83% are using video content for website marketing
    • 50% are using video content for email marketing
    • 75% are optimizing video content for SEO

     

    http://www.reelseo.com/b2b-marketers-video-roi/