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  1. Click-through rates

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    Click-through rates increase by an astounding 200% to 300% when marketers include videos in their emails, according to Forrester. An introductory email containing a video also results in a 75% decrease of unsubscribes, per email marketing provider Eloqua.

  2. B2B Video Marketing Statistics

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    • 76% of B2B executives use video as part of their content strategy. Content Marketing Institute
    • 92% of B2B marketers leverage video for demand generation. –
    • 60% of B2B executives say video is an effective marketing tactic. – Content Marketing Institute
    • 38% of B2B end-user buyers worldwide believe video is most useful form of content when making work purchases via an online channel. emarketer
  3. Enterprise Video Statistics

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    • A typical employee watches seven hours of work-related video and generates 2.9 hours of video each month. – Kaltura
    • 44% of executives somewhat or strongly agree that video will be the de facto form of -communication in their organization in the next 5 years. – CDN2
    • 87% of executives believe video has a significant and positive impact on an organization, citing benefits ranging from enhancing the experience of telecommuters to saving money on travel costs and even attracting top talent. Cisco
    • 62.4% of enterprise executives believe external video is important or most important for their external communications and 46.5% believe the same when it comes to internal communications. – Hubspot
  4. Mobile Viewing Statistics

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    • There were over 89.7 million smartphone video viewers in the US in 2014. That total is about half the size of the overall digital video audience. emarketer
    • In Q3 2014, smartphone and tablet views made up 30% of all video plays, a 20% increase over Q2. ooyala
  5. Investment Statistics

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    • In 2014, U.S. digital video ad spending increased 56% to reach $5.96 billion. – emarketer
    • Video advertising on desktop devices alone is expected to grow 21% annually until 2019, when it will contribute 54.6% of total desktop display ad revenue across the Web. WSJ
    • U.S. ad firms and marketers will spend about $1.5 billion on mobile video ads by the end of 2014, up from the $722 million spent last year. – emarketer
  6. Audience Statistics

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    • In November 2014, 192 million Americans watched online content videos via desktop computer. – Comscore
    • Younger adults 18-34 (39%) and males (25%) report watching more online video content each month. – IAB
    • 51% of people learn about original online videos through word-of-mouth. IAB
    • Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content. – levels beyond
  7. Video Statistics

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    • The US audience for digital video consumed on any digital device—will pass 200 million in 2015. – emarketer
    • Spending on video advertising will make up 28.7% of all U.S. digital display ad spending, a 7.5% increase over 2014. emarketer
    • 61% of young executives said they will rely more heavily on business-related video in the next five to 10 years. Cisco
    • 75% of executives said they watch work-related videos on business-related websites at least weekly – Forbes, Video in the C-Suite: Executives Embrace the Non-Text Web
    • Pages with video content saw 60 percent more conversions than pages without, generating an additional $8,000 when compared side-by-side. Brafton