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  1. Video Statistics

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    • YouTube has more than a billion unique users every month
    • Every minute, 100 hours of video are uploaded to YouTube
    • An internet user spends 88% of their time on a page that has videos
    • 90% of Internet traffic will be in video format in the next few years
    • 90% of Internet users confirm that seeing an explanatory video about a product supports their decision to buy



  2. How the Multi-Device User Shops and Buys

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    While adults in the US own an average of 2.9 devices, they don’t use all of them to shop. Nor do they browse and shop from just one device. Our research shows that consumers use an average of 1.9 devices for shopping and 1.8 for purchasing. Three quarters of the laptop and desktop owners and about half of the smartphone and tablet owners use those devices for shopping. Here’s the surprising fact: Just over a third of wearable users say they shop from their device. Screen shot 2016-05-19 at 7.40.11 AM

  – Multi  Device Report